Car Care INformation Pack
In Business for yourself but not yourself
Car Care Australia provides mobile specialist car detailing, connecting you with a local professionally-trained detailer. Car Care can visit you at home, at work, or wherever you need, to provide you with the best finish at the best price.
Huge market and growing
Squeaky clean: The eco-friendly nature of industry services is expected to boost demand
Car Wash and Detailing Services in Australia
Million motor vehicles registered in Australia (31 Jan 2025)
Over 1.2 million new motor vehicles sold in 2025
17,200 “employed” in the
industry
A MARKET THAT
COMES TO YOU.
Private Car Owners
Many Choose regular weekly, fortnightly or monthly services. Often, they need a detail before selling, or they buy a new car you will find those loyal customers will request ceramic coatings.
Small Businesses
Busy people, time poor, appreciate reliable professional services.
Large Businesses
Businesses that require Fleet management need partners that are reliable & trustworthy. Mobile detailing with a professional group that will tailor to suit their requirements.
Vehicle Manufacturers
Over the years Car Care has supported brands including: Aston Martin, Jaguar, McLaren, Ferrari, Land Rover, VW, Mercedes, BMW, Ford Mazda, Honda, Audi, Porsche *
* Many of these events are in places where water and power is not readily available and move around the country so Car Care is their first and, in some cases, only choice.
The key is building a business with a strong foundation; this is not simply one-time only jobs. Car Care will help you build your business and become the trusted mobile detailing specialist in your area.
A TRUSTED AUSTRALIAN
MOBILE CAR DETAILING NETWORK
Unrivalled mobile detailing footprint in Australia means we get the cream jobs.
Car Care commenced in 1987 – a long time! This business and the people in it have decades of experience, is a recognized trusted brand with an established presence across Australia.
This and the fact that we are a mobile detailing service with national cover means we are a company that vehicle manufacturers call on for any event.
Over the years we have worked with all the major manufacturers. We even helped with an Audi launch that involved crossing the Nullarbor with our fully equipped vehicle keeping their new Audi’s presentation-ready over the journey.
Experience and Adaptability
Over the years we have had to adapt to all sorts of changes, on the management side evolving from Yellow Pages to on-line searches, smart phones and digital lead management.
On the car detailing side, we have seen changes in equipment, products and procedures along with adaptations that improve our water usage – what hasn’t changed is that cars still get dirty and still need to be cleaned, over and over again…… providing a consistent revenue stream for our franchise owners.
Simple to run
As an Owner/Operator there aren’t the headaches of employing and managing staff with all the associated payroll and HR responsibilities.
As your Car Care Franchise is mobile there are no large rents to pay and you can take your business to the customer rather than sit there and wait for them to come to you.
Most customers pay when you finish the job so there isn’t the need to spend hours on book-keeping and admin.
One of the Best ‘Returns on Investment’ in Franchising
The average retail business will cost anything from $200k-$800k – 5 to 10 times what it costs to start a Car Care franchise……and many do not make as much money as our Car Care Franchise Owners!
24/7 Support
We operate a 24/7 call centre so we don’t miss calls anytime of day..or night. Enquiries – both phone, web and social media – are delivered directly to your smart phone via our Business Operations Platform. Simply hit a button to call or email, add to Calendar or even check location via the integrated Google Maps plug in.
THE RIGHT FIT IS
CURIOUS, PROUD
& CONSISTENT.
Do you have an interest in cars?
Whilst you don’t need to be a car enthusiast to do the job it would obviously help your business if you had an interest in cars. A good eye for the little details and a genuine pride in doing a great job for every client will take you a long way.
Are you prepared to follow a business model that has been proven to work?
Do you understand the real value of a customer?
Not the “one-off job value” but the value of future earnings over a month, a year, 5 years? — what marketing people refer to as Lifetime Value.
A $90 job can be turned into a regular fortnightly customer worth over $2,000 a year, or $10,000 over 5 years. Then add to that the people they refer …
Do you feel comfortable talking to people about what you do?
You will have to market yourself and your business to be successful, but we will help and guide you along the way.
With nearly every job you do someone will come up and ask you if you can do their car, not realising that most of our detailers are booked weeks, and in some cases months, ahead.
A NETWORK THAT WORKS FOR YOU.
Uncountable referrals from customers that see our vans.
Our web site generates 50,000 page views a year
$150,000 annual advertising spend
North of 10,000 vehicles detailed per year
National client database closing in on 50,000
Weekly social media posts reaching over 13,000 impressions per month
Dedicated team harnessing the changing ways people search and find our services.
STARTING
INVESTMENT
We have a range of options starting from as little as:
That includes:
All equipment – vehicles are equipped with their own power & water
An initial supply of Car Care products
One week’s training in your area and ongoing support
All necessary stationery
Signwriting of vehicle
Google Profile
A dedicated local page on the national franchise website.
A structured Google AdWords campaign
Professional social media posts and advertising
A FEW WAYS
TO GET
MOVING.
There are various ways to finance the purchase of your Car Care franchise.
There are various ways to finance the purchase of your Car Care franchise
In some cases we might also provide Vendor Financing.
Note: We often have a few existing franchises for sale which can vary in price, so visit the website or call your local State Manager on 1300 227 227.
LEARN THE
SYSTEM.
BUILD THE
BUSINESS.
What Training Will You Receive?
Ongoing Training
We believe you should never stop learning so Car Care provides you with ongoing training in advanced detailing skills as well as general business skills.
Before You Start
Your initial training is designed to prepare you for the practical realities of running a mobile detailing business – not simply how to detail a car.
The source pack describes five days of practical training in your territory using your vehicle and equipment. The focus is on achieving a professional result efficiently, because quality and productivity both matter.
Our Trainers have operated their own Car Care business in the past and are still active in the business today some 12-15 years after joining.
In the One Week Program You Will Be Shown
YOUR TIME.
YOUR CALL.
How much you earn is dependent on how many hours you want to work and how efficient you are. Do you want to work only Monday to Friday, or weekends as well?
Some of our franchisees are retired but don’t want to draw totally on their retirement funds, so they bought a Car Care Franchise, work three days a week, and play golf on the other days.
Some of our franchisees want to be home in the early afternoon to pick up the kids from school because their partners work hours that won’t allow them to pick up the kids.
This business will give you a level of flexibility that most will not, ultimately these are decisions you get to make.
Income Plan
A simple calculation will give you an idea of what you can earn.
We work out a realistic plan for you during your training so that you reach the level you want as quickly as possible:
A mini detail on a small sedan should take less than an hour and is our minimum service at $99. A Full Detail takes 3-4 hours and is from $350 to $450 depending on the size of the vehicle. It is not difficult to do 2 full details in a day or more than 6 mini details or a mixture of both.
Efficiency matters. Servicing several vehicles at one business location can reduce travel time, while repeat private and fleet customers will help create predictable cashflow.
When you find and retain these customers you guarantee yourself a regular income and build yourself a solid business.
What Some of Our Franchisees Have Earned:
In one day: $2,450 – this was just one job!
In a week: $9,050
In one job: $2,450