Car Care started in Perth in 1987 and has grown into Australia’s largest mobile car detailer. Even from those early days we set out to be different and were the first company to carry our own power and water so that we could work anywhere. In many ways our service hasn’t changed that much although the range of car care products we carry have grown significantly over time. Back in those early days there was no such thing as Paint Protection or Micro Fibre Cloths.
In 1990 we saw franchising as a way to expand our network that now covers every State and Territory in Australia as it not only created opportunities for over 300 men and women to run their own business it also ensured the level of service that we wanted to offer with customer focused detailers. We even expanded to New Zealand.
That attention to detail along with national coverage has enabled us to provide our car detailing services to most (if not all) of the major vehicle manufacturers over that time. It has also enabled us to work on some very different and challenging events. This included maintaining a fleet of Audi’s as they and the accompanying journalists travelled across the Nullabor. We have attended most sporting events from AFL to Cricket to the Australian Open, Formula 1 Grand Prix, etc. and more recently in 2019 looking after all the vehicles (including the Royal one) at the Invictus Games in Sydney.
The most significant changes we have seen have been in technology. When we started out there was no such thing as mobile phones so our detailers used a telephone box to call the office for their next job. Through a cloud based job allocation system developed by our parent company Mpower Franchising Pty Ltd our detailers can now access enquiries through an App on their phone enabling them to respond to a client promptly.
We will continue to innovate and expand our coverage and range of services in the car appearance market through delivering a mobile service in a client focused way whilst maintaining the opportunities for those wishing to run their own business.